How does narrative precision drive marketing in the age of AI?
In the 62nd episode of Glasp Talk, we sit down with Veronica Saron, VP of Marketing at RelationalAI and a Forbes 30 Under 30 honoree. Veronica previously led marketing at Neeva, helping grow it to over 2 million users, and through its acquisition by Snowflake, and earlier helped turn Pokémon GO into a global phenomenon while at Niantic.
Watch the full episode on YouTube
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We talked:
(05:28) - Can B2B marketers become B2C marketers thanks to AI?
(12:30) - How can marketers cultivate taste and originality in the AI era?
(26:55) - What was the biggest challenge in marketing for Pokémon GO?
(33:53) - How did you manage such rapid growth with only around 70 people in the early days?
(38:40) - What did she learn about building trust and community at Neeva?
(42:27) - What was the atmosphere like at Neeva when the team learned about the Snowflake acquisition?
(46:03) - What can founders learn from elite Olympic athletes?
(1:01:00) - What’s your single best piece of advice for marketers navigating the AI era?
(1:02:24) - What legacy does she hope to leave behind?
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Highlights
From Silicon Valley Product Teams to Human-Centered Marketing
Veronica Saron reflects on her journey from leading growth at companies like Niantic and Neeva to becoming VP of Marketing at RelationalAI. Her career has been defined by a commitment to blending technical insight with emotional intelligence. She champions the idea that marketing is not just about distribution but also about building trust, authenticity, and human connection in an age increasingly shaped by automation.
Taste, Trust, and the Changing Role of Marketers
In a world where AI can mass-produce content at scale, Veronica emphasizes the enduring value of human taste, intuition, and creative judgment. She warns against letting AI flatten brand voices and argues that marketers must actively cultivate their own point of view. Through intentional content selection, community feedback, and reflection, she believes marketers can build brands that stand out and remain relatable.
Leadership, Parenthood, and Redefining Success
As a new mother and tech leader, Veronica shares her perspective on balancing ambition with care. Her personal experience has reshaped how she thinks about time, purpose, and legacy. She underscores the importance of designing careers and teams that honor both performance and humanity. For Veronica, being present for her daughter is not a limitation but a foundation from which a deeper sense of legacy and impact can emerge.
Transcripts of YouTube
I actually would argue that marketing jobs and customer-facing jobs are going to be way, way, way more protected than software engineering jobs. Because you used to have software engineers just able to code up the next front-end or deploy a backend skill that’s very niche, that isn’t very democratized. But because of the way that AI operates, you can collapse down software engineering so much more than the human elements that come behind demand generation. So now … Read More
Key questions & insights
Q: What drives Veronica Saron’s passion for early-stage startup marketing?
Veronica is drawn to the uncertainty and creativity of early-stage startups. She enjoys building brands from the ground up, determining what messaging resonates, and experimenting with various channels. For her, marketing is not just about growth metrics but about learning quickly, iterating, and helping teams develop the clarity needed to tell their story effectively.
Q: How has becoming a new parent influenced Veronica’s perspective on leadership and legacy?
Motherhood led Veronica to rethink her relationship with time, productivity, and purpose. She now prioritizes being present with her daughter as the foundation of her legacy. This shift helped her redefine ambition, balancing high performance with deeper care, both in her personal life and leadership approach.
Q: What frameworks does Veronica use when deciding to join or leave companies?
Veronica makes career decisions by asking herself if she feels excited, curious, and challenged. After leaving Niantic and later Neeva, she reflected on what environments would allow her to learn and contribute most meaningfully. Rather than optimizing for status or stability, she chooses roles that align with her values and provide space for growth.
Q: How does Veronica view the role of marketing in technical or emerging fields?
She sees marketing as a bridge between complex technologies and real human needs. At companies like RelationalAI, she focuses on positioning that resonates with both builders and buyers. Her role involves translating technical innovations into narratives that inspire trust, clarity, and action.
Q: What is Veronica’s philosophy on career growth in fast-changing industries?
Veronica encourages people to embrace nonlinear careers. She believes success comes from learning to navigate ambiguity, trusting your instincts, and valuing relationships over rigid plans. For her, career growth is about momentum and alignment, not titles or ladders.
Follow Veronica Saron on social
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