This is the fifty-fifth session of Glasp Talk.
Glasp Talk delves into intimate interviews with luminaries from various fields, unraveling their genuine emotions, experiences, and the stories behind them.
Today’s guest is
, a top 100 growth hacking influencer and Growth Marketing Manager at App Samurai. With over a decade of experience in SEO, product-led growth, and AI-driven strategies, Metehan brings sharp insights into how digital marketing is evolving in real time.Watch the full episode on YouTube
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Transcripts of YouTube
Hi everyone. Welcome back to another episode of Glasp Talk. Today we are excited to have Metehan Yeşilyurt. Metehan is a dynamic marketing manager at AppSamurai where he leverages a decade of experience to help mobile apps and s companies scale through SEO data-driven strategies and product-led growth. A recognized thought leader, Metehan was ranked number 22nd among the top 100 gross hacking influencers and is a Brighton SEO speaker sharing insights from working across global markets including the US, UK, UAE and… Read More
Highlights
From SEO to AEO and GEO: The Shift in Digital Discovery:
Metehan explains how traditional SEO is giving way to AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). The focus is no longer solely on ranking in search engines. Instead, it's about being selected and surfaced by AI models like ChatGPT, fundamentally changing how content is discovered.
Crafting “Share on AI” Content for Memory-Driven Models:
In the era of LLMs, content optimization targets not just crawlers but also AI memory. Metehan introduces the concept of “share on AI” content, which is information designed to stick in AI memory and resurface during user prompts. This subtly yet powerfully shapes discovery in the AI landscape.
Structured Knowledge: Essential for Relevance in AI Search:
As search becomes increasingly generative, structured knowledge such as schema, entities, and clear relationships is becoming critical. Metehan emphasizes that creators and marketers must strategically rethink their information architecture to maintain relevance in AI-driven search environments.
Key questions & insights
Q: What are AEO and GEO, and how are they changing SEO?
Metehan explains that while traditional SEO focuses on rankings and clicks, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) shift the focus to being selected by AI models like ChatGPT. Marketers must rethink how they structure and present content to align with these new systems.
Q: Why is “share-on-AI” content important now?
As LLMs retain and resurface information, content needs to be designed to stick in AI memory. Metehan introduces “share-on-AI” content material crafted to be picked up and recalled by AI during relevant user prompts.
Q: How should content strategies evolve in the age of AI?
Structured knowledge schemas, entities, and relationships are key to ensuring content is understood and surfaced by AI. Metehan urges creators to focus on clarity and rethink their information architecture to stay relevant in generative search.
Q: What mindset shift does growth marketing need today?
Curiosity, rapid experimentation, and systems thinking now outweigh old SEO tricks. Metehan encourages marketers to embrace a learning mindset and think in terms of user-AI-content dynamics.
Q: What legacy does Metehan want to leave?
He hopes to inspire others to stay curious, grow with the evolving digital landscape, and build meaningful strategies that resonate in a post-SEO world.
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