This is the fifty-first session of Glasp Talk!
Glasp Talk delves deep into intimate interviews with luminaries from various fields, unraveling their genuine emotions, experiences, and the stories behind them.
Today’s guest is Nick Babich, a leading voice in user experience and digital product design. He’s the founder and former Editor-in-Chief of UX Planet, one of the largest UX communities in the world with over 345,000 active members. Formerly Principal UX Designer at Brain Technologies, Nick helped create award-winning products, earning honors like the Red Dot Award for Best Mobile Design in 2022.
Watch the full episode on YouTube
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Transcripts
Hi, everyone. Welcome back to another episode of Glasp Talk. Today, we are excited to have Nick Babich with us. Nick is a seasoned product designer and a user experience designer, and he has extensive experience in creating intuitive digital products and has led design teams for both B2B and B2C solutions. And he previously served as the principal UX designer at Brain Technologies, where he was instrumental in crafting the core product… Read More
Highlights
Design, Content & Community: Nick Babich’s journey into UX began with a deep curiosity about how things are made, evolving from software engineering into design to influence product direction more directly. His passion led him to found UX Planet in 2016, a platform focused on sharing practical design insights. Over the years, it has grown into a 345,000+ strong community by offering hands-on advice and demystifying design practices for aspiring designers.
Media & Consistency: Nick emphasizes that consistency and niche focus are the keys to building a lasting audience. While platforms have evolved—from Medium to LinkedIn, Twitter, and YouTube Shorts—his philosophy remains the same: provide practical, actionable content that helps others build better products. He sees short-form content as ideal for today’s attention spans, but stresses that solid ideas and clarity always win.
AI, Creativity & the Future of Design: With the rise of AI-powered tools in design (Figma Make, Cursor AI, Anima, etc.), Nick sees a future where the boundary between designer and developer blurs. Still, he notes AI lacks creative intuition and nuance—areas where human designers excel. He advises new designers to master design principles, leverage AI for speed, and draw inspiration from beyond tech—from music and film to art and engineering—to create products that stand out.
Key questions & insights
Q: What led Nick Babich to transition from engineering to product design?
Nick was driven by a desire to influence product direction and shape user experiences from the ground up. While working in engineering, he found himself wondering about the “why” behind product decisions—eventually realizing that design gave him the chance to be part of those conversations and shape meaningful user outcomes.
Q: Why did Nick start UX Planet, and how did it grow?
Nick founded UX Planet in 2016 to share practical, no-nonsense design advice. As someone who learned design by connecting disparate dots, he wanted to help others avoid the same struggle. Its clarity and usefulness quickly attracted a large community, eventually becoming one of the most followed UX publications on Medium.
Q: What are Nick’s views on consistency and content creation in the digital age?
Nick believes that consistent publishing within a focused niche is the secret to building influence. Platforms change, but audience trust comes from delivering useful, clear insights regularly—whether through Medium, LinkedIn, YouTube Shorts, or Twitter.
Q: How does Nick view the role of AI in modern design workflows?
Nick sees AI as a tool to accelerate creativity and reduce friction, especially for repetitive tasks like wireframing or frontend code generation. However, he notes that AI still lacks nuance and intuition, making human judgment and inspiration irreplaceable, especially in innovative or emotionally resonant design.
Q: What advice does Nick give to aspiring designers and developers entering the AI era?
Nick encourages learning the fundamentals of design, experimenting with AI tools, and drawing inspiration from a wide range of media, from engineering and software to art, cinema, and music. To thrive in this era, he says, you need to blend creativity with technical fluency and curiosity.
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