This is the thirty-session of Glasp Talk!
Glasp Talk delves deep into intimate interviews with luminaries from various fields, unraveling their genuine emotions, experiences, and the stories behind them.
Today's guest is Kat Wendelstadt, a dynamic marketing leader, angel investor, advisor, and mentor to many startups. Kat currently serves as the Chief Marketing Officer (CMO) at Flawless, a company at the forefront of the generative AI revolution in film. With experience as CMO for multiple successful startups, leading to a collective valuation of over a billion dollars, and being a two-time co-founder with one successful exit, Kat brings her diverse expertise to the table. As an angel investor, she has invested in over 30 startups in healthcare and AI, including notable companies like Anthropic and Pika.
In this interview, Kat shares her marketing and startup scaling journey, emphasizing her approach to connecting strategy with execution. She also dives into her investment philosophy, what she looks for in founders, and how she balances her time as a CMO, advisor, and investor. Kat provides invaluable insights into startup marketing strategies, the evolving role of AI in marketing, and how to identify and nurture meaningful innovation in emerging companies. Join us as Kat reveals her secrets to success and the future of growth in startups.
Watch the full episode on YouTube
Highlights
Kat discusses her approach to balancing multiple roles, emphasizing time management strategies like "deep work" blocks and utilizing syndicates for angel investments to streamline her workload.
She highlights essential traits for startup success, such as effective communication, strategic marketing, and a customer-centric approach. Kat advises startups to focus on customer needs over visionary branding initially, pivot when necessary, and set specific, measurable goals aligned with long-term vision.
Kat emphasizes the transformative role of AI in marketing, detailing its applications in content creation, analytics, and process automation. She notes the value of AI in enhancing efficiency but underscores the ongoing need for human creativity, humor, and strategic oversight.
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Read the transcript
👉 How to Scale Startups and Master Growth | Kat Wendelstadt | Glasp Talk #30
Read the summary
👉 How to Scale Startups and Master Growth | Kat Wendelstadt | Glasp Talk #30
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