This is the thirty-sixth session of Glasp Talk!
Glasp Talk delves deep into intimate interviews with luminaries from various fields, unraveling their genuine emotions, experiences, and the stories behind them.
Today's guest is,
, a seasoned marketing leader celebrated for blending data with storytelling to create a meaningful impact. Henry is the Assistant Vice President of Marketing and Communications at United Way of Greater Houston and the President-Elect of AMA Houston. Over his career, Henry has led award-winning campaigns, sharpened strategies for leading brands, and authored three insightful books: Content Mapping, The Art of Messaging, and The Gap.In this interview, Henry shares his dynamic journey from an accidental entry into marketing to becoming a master of impactful storytelling. He discusses the power of empathy in messaging, the importance of focusing on transformation over features, and how AI is reshaping the marketing landscape. Henry also reveals the inspiration behind his books, his playlist-curation journey at Apple Music, and his approach to blending creativity and strategy.
Watch the full episode on YouTube
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Highlights
Marketing Wisdom: Henry highlights the importance of empathy and understanding customer motivations for creating impactful messaging. He advises focusing on specific audiences, emphasizing transformation over features, and ensuring consistency across all touchpoints.
Book Writing Advice: Henry's process involves defining a clear publishing timeline, collaborating with editors, and drawing inspiration from personal experiences. He encourages aspiring authors to start with familiar topics and write consistently without pressure to achieve perfection.
Creative Inspiration: Drawing from diverse sources like music, art, and fashion, Henry integrates unique ideas into his work. He values collaboration and encourages marketers to stay curious, observant, and open to exploring new perspectives.
Follow Henry Adaso on social
Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales on Amazon
The Art of Messaging: 7 Principles of Remarkable Messages (Or How to Stand out in a Noisy World) on Amazon
The Gap: Navigating the Most Difficult Part of a Dream on Amazon
Read the transcript
👉 How to Master Marketing Through Storytelling and Empathy | Henry Adaso | Glasp Talk #36
Read the summary
👉 How to Master Marketing Through Storytelling and Empathy | Henry Adaso | Glasp Talk #36
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