This is the thirty-ninth session of Glasp Talk!
Glasp Talk delves deep into intimate interviews with luminaries from various fields, unraveling their genuine emotions, experiences, and the stories behind them.
Today's guest is Ozan Irturk, a brand strategist and founder of Frontera, a consultancy focused on helping B2B SMEs with lean marketing teams build differentiated and profitable brands. Ozan is known for his expertise in positioning, differentiation, and profitable branding strategies. He has been instrumental in guiding companies to stand out in competitive markets by helping them overcome revenue plateaus and achieve effective marketing strategies. Besides consulting, Ozan shares his branding insights through writing, offering actionable advice on successful brand differentiation.
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Highlights
Brand Strategy Essentials: Emphasize customer-focused positioning by analyzing customer needs, company capabilities, and competitors to determine a clear, differentiating value proposition and consistent messaging.
Simplicity and Consistency: Keep brand messaging simple, concise, and repetitive to ensure it resonates and sticks with customers. This reflects the importance of clarity in both writing and branding.
Long-term Adaptation: Continuously reassess the market landscape, customer preferences, and company changes over time, adjusting positioning and messaging to maintain relevance and protect brand equity.
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Read the transcript
👉 How to Build a Differentiated and Profitable Brand in the Market | Ozan Irturk | Glasp Talk #39
Read the summary
👉 How to Build a Differentiated and Profitable Brand in the Market | Ozan Irturk | Glasp Talk #39
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