Kyle and Maja's survey says warm intros are still the most effective B2B channel, while AI search just moved into "tried-and-true." Which channel is actually working for you this year, and is it one the report rates highly or one it calls an experiment? I'd love to hear in the replies.
If a line in this issue stuck with you, highlight it here and it will be saved to your Glasp library:
I really like how this bridges “real” B2B GTM with the problems solo builders and tiny teams actually face. The distinction between treating AI search as an ongoing operating system versus a one-off campaign feels especially important, and it pairs nicely with the reminder that warm intros still outperform shiny tools. The GTM barbell of relationships and AI rings true: it is reassuring to see data backing the idea that you cannot outsource trust or positioning, even as AI reshapes everything around them.
Thank you so much for featuring insights from our report <3 https://stateofb2bgtm.com/. We worked hard for 3+ months to gather this data. The hard part was collecting server responses, but it is fascinating how many AI-native companies pitched in this year. Thanks so much for being one of them and for your awesome analysis.
Thanks, Maja! Three months of chasing survey responses shows. This is the kind of data nobody else has, and it was fun to dig into. Thanks for the answers and the extra articles too.
Really insightful analysis! What stands out most is that even in an AI-driven world, relationships and trust remain at the heart of successful go-to-market strategies. The combination of warm introductions, founder-led sales, and the growing importance of AI search shows that sustainable growth comes from balancing human connection with technological leverage. I also appreciate the emphasis on what doesn’t work—automating outreach before validating the message is a costly mistake many teams still make. The next big differentiator may indeed be positioning: when everyone has access to similar AI tools, the companies that communicate a clear, distinctive value proposition will stand out.
Thanks, Jim. The positioning point is the one I keep thinking about too. When everyone has the same AI tools, the message is what's left to compete on.
Thanks, Kyle! Really enjoyed digging into the data, and Maja's answers made it even better. Glad we could share it with our readers. Looking forward to collaborating with you guys again!
Kyle and Maja's survey says warm intros are still the most effective B2B channel, while AI search just moved into "tried-and-true." Which channel is actually working for you this year, and is it one the report rates highly or one it calls an experiment? I'd love to hear in the replies.
If a line in this issue stuck with you, highlight it here and it will be saved to your Glasp library:
https://glasp.co/save?u=https://read.glasp.co/p/what-300-b2b-companies-say-works-in-2026
I really like how this bridges “real” B2B GTM with the problems solo builders and tiny teams actually face. The distinction between treating AI search as an ongoing operating system versus a one-off campaign feels especially important, and it pairs nicely with the reminder that warm intros still outperform shiny tools. The GTM barbell of relationships and AI rings true: it is reassuring to see data backing the idea that you cannot outsource trust or positioning, even as AI reshapes everything around them.
Thank you so much for featuring insights from our report <3 https://stateofb2bgtm.com/. We worked hard for 3+ months to gather this data. The hard part was collecting server responses, but it is fascinating how many AI-native companies pitched in this year. Thanks so much for being one of them and for your awesome analysis.
Thanks, Maja! Three months of chasing survey responses shows. This is the kind of data nobody else has, and it was fun to dig into. Thanks for the answers and the extra articles too.
Really insightful analysis! What stands out most is that even in an AI-driven world, relationships and trust remain at the heart of successful go-to-market strategies. The combination of warm introductions, founder-led sales, and the growing importance of AI search shows that sustainable growth comes from balancing human connection with technological leverage. I also appreciate the emphasis on what doesn’t work—automating outreach before validating the message is a costly mistake many teams still make. The next big differentiator may indeed be positioning: when everyone has access to similar AI tools, the companies that communicate a clear, distinctive value proposition will stand out.
Thanks, Jim. The positioning point is the one I keep thinking about too. When everyone has the same AI tools, the message is what's left to compete on.
Thanks for featuring this! 🙌
Thanks, Kyle! Really enjoyed digging into the data, and Maja's answers made it even better. Glad we could share it with our readers. Looking forward to collaborating with you guys again!