This is the thirty-seventh session of Glasp Talk!
Glasp Talk delves deep into intimate interviews with luminaries from various fields, unraveling their genuine emotions, experiences, and the stories behind them.
Today's guest is
, an award-winning growth marketer, podcaster, and Amazon bestselling author. Noa is the Co-founder and General Manager of Bold Digital Architects, a leading agency specializing in content marketing for B2B tech startups. She is also the co-host of the Real Life Superpowers Podcast, ranked in the top 10% globally, where she interviews top performers from various industries. Over her career, Noa has collaborated with hundreds of startups, guiding them through strategic growth and marketing innovation. Her passion for storytelling and strategic thinking has earned her accolades, including the HubSpot Impact Award.In this interview, Noa shares her journey from studying law to becoming a strategic leader in B2B tech marketing. She reveals the unique story behind founding her agency, discusses building trust and credibility in competitive markets, and highlights the importance of aligning sales and marketing teams. Noa also shares insights on how AI transforms the B2B tech landscape, advice for aspiring founders and marketers, and the story behind her passion project, Real Life Superpowers.
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Highlights
Journey to Growth Marketing: Noa shared her unique path from studying law to becoming a growth marketer, driven by a desire for passion and impact. She began by exploring early social media marketing, co-founding a student magazine, and experimenting with content marketing, eventually specializing in helping B2B tech startups grow.
Building Trust in B2B Marketing: She stressed the importance of deeply understanding client needs, positioning founders as domain experts, and using storytelling to build trust. By creating high-quality content, leveraging industry credibility, and aligning sales and marketing efforts, she helps startups establish themselves in competitive markets.
Lessons from Success and Challenges: Noa shared insights from her successes, like helping Trinity Audio with a robust go-to-market strategy, and lessons from challenges, such as the importance of direct involvement in client relationships. She emphasized persistence, adaptability, and using clear KPIs to evaluate progress and guide decisions.
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“The Smart Marketer’s Guide to Google Adwords” on Amazon
Read the transcript
👉 How to Build Trust and Drive Growth in B2B Tech Marketing | Noa Eshed | Glasp Talk #37
Read the summary
👉 How to Build Trust and Drive Growth in B2B Tech Marketing | Noa Eshed | Glasp Talk #37
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