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📚 Best Weekly Reads June 30, 2022
We send you good articles to highlight this week. Hopefully, it will bring you new perspectives and help you develop your career and learning journey.
The Diderot Effect: why we buy things we don’t need
by Anne-Laure Le Cunff (5min)
We keep on buying new products, upgrading to the latest version, and filling our lives with possessions we don’t need. That’s the Diderot Effect at play: a tendency to over-consume, mostly caused by our natural need for betterment. Our natural tendency is to always consume more, better, newer. However, with a bit of self-control, it is possible to go from impulse buying to mindful consumption.
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🔍 more content in #Self-improvement
The Momentum Canyon: From Traction to Growth
by Brian Balfour (11min)
There are certain points in career and company growth where what made us successful up until that point, won't make us successful going forward. The author calls these Canyons. You are no longer solving a more intense version of a problem you've solved before, you have to solve a completely new set of problems that require completely different muscles, skills, and tools to solve them.
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🔍 more content in #Marketing
SEO for early stage startups - Must-dos and FAQ
by Jeff Change (4min)
In the early stages of a company, a startup’s acquisition breakdown tends to be paid and organic. The end goal is to have massively scaled channels that make up most of your growth. So how do you get there? In this post, the author talks about how to get started with SEO at very early-stage companies, up to the point where there is enough traffic to run SEO experiments.
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🔍 more content in #SEO
The Philosopher - Entrepreneur
by Reid Hoffman (8min)
Don't stop asking yourself. Don't jump to conclusions easily. Begin with human nature. Improve through the loop between theory and practice. Discussion (sharing, exchanging, and challenging) is a core part of philosophy.
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🔍 more content in #Philosophy, #Thinking
How to write your landing page
by Julian Shapiro (7min)
Your "above the fold" (ATF) section is the part of your site that's immediately visible before scrolling. Describes the specific benefit of the product. Don't let visitors retain their unaddressed concerns that cause them to bounce before scrolling.
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🔍 more content in #Marketing, #Design
Imitate, then Innovate
by David Perell (18min)
The more we imitate others, the faster we can discover our unique style. Throughout human history, most imitative learning happened through apprenticeships. This article will remind you of Shu-Ha-Ri and SECI model.
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🔍 more content in #Creativity, #Self-improvement
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