The Isolation Effect: Why “Isolated” Brands Win (And How To Become One)
"Self-esteem comes from being able to define the world in your own terms and refusing to abide by the judgments of others."
― Oprah Winfrey
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We hand-picked 3 good pieces of content to inspire and motivate you now and in the future. Keep track of the insights that resonate with you by highlighting them with Glasp💡
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📚 3 Good Recommendations
The Isolation Effect: Why “Isolated” Brands Win (And How To Become One)
by Ozan Irturk (6 mins)
Summary: Using the Isolation Effect (standing out visually and verbally) significantly boosts brand memorability, as illustrated by the Financial Times switching to salmon pink paper.
Ideal for: Marketers, brand strategists, entrepreneurs, or anyone aiming to differentiate their brand clearly from competitors.
Why It’s Worth Your Time: It highlights actionable strategies—understanding market defaults, being boldly creative, and combining uniqueness with clear communication—to effectively set your brand apart and boost long-term success.
Find Your People
by Jessica Livingston (6 mins)
Summary: After graduation, structured paths end, requiring you to proactively choose your direction by surrounding yourself with interesting, inspiring people.
Ideal for: Recent graduates uncertain about their future, seeking clarity on career direction and ambition.
Why It’s Worth Your Time: Provides practical advice on reinventing yourself, navigating uncertainty, and overcoming rejection to achieve meaningful and ambitious goals.
Grit: The Power of Passion and Perseverance
by Angela Lee Duckworth (6 mins)
Summary: Grit, a combination of passion and perseverance, is a critical predictor of long-term success, often surpassing IQ or talent in importance.
Ideal for: Individuals interested in personal growth, educators, parents, or anyone seeking to build resilience and improve outcomes in challenging situations.
Why It’s Worth Your Time: Offers insights into how fostering a growth mindset can help develop grit, enhancing motivation, persistence, and overall success.
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See you next week ;)
Best,
Kei and Kazuki
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Angela Duckworth’s talk is so good! One of my all-time faves.