The Art of Going All In
Glasp’s note: At Glasp, we value the close personal relationships we’ve built with thinkers, creators, and doers who fuel curiosity and growth. This week, we spotlight David Elikwu, founder of The Knowledge, a platform helping over 40,000 people enhance their productivity, creativity, and decision-making. You might remember him from his Glasp Talk appearance, where he shared insights on originality, critical thinking, and decision making.
David’s new book, Sovereign: The Owner’s Manual for a Remarkable Life, was published on September 24, 2025, and we’re excited to collaborate again. We’re honored to continue learning from David and thrilled to share his thoughtful reflections with our community.
Sovereign is the handbook for outsiders ready to bend reality in their favour - a practical guide to rewriting the limits of work, wealth, and life.
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You know that strange state between sleep and wakefulness? When your alarm goes off and you’re conscious enough to hit snooze, aware of what time it is and what you need to do – but not yet fully present?
That’s how most people live their entire lives.
They’re not asleep, but they’re not truly awake either. They exist in a peculiar limbo – conscious enough to navigate their days but not engaged enough to truly live them. They follow careers they stumbled into. They maintain relationships they drifted toward. They pursue goals they inherited rather than chose.
This isn’t a modern affliction. Henry David Thoreau observed it nearly two centuries ago in his famous essay, Walden: “The mass of men lead lives of quiet desperation.” There’s a misremembered variation I enjoy even more:
Most men lead lives of quiet desperation and go to their graves with the song still in them
The philosopher Seneca likewise lamented how many Romans were “busy doing nothing.” What Thoreau and Seneca were describing wasn’t laziness, but something more subtle and pervasive – a failure to fully inhabit one’s own existence.
Most people approach life with a strange hesitancy, as if they’re perpetually waiting for permission to begin. They work because they must. They follow paths because they’re there. They reserve their full energy for some hypothetical future that never arrives. They want the surety of a positive outcome before they dare to commit fully.
You see this with how people approach speculative hobbies that could be ardent crafts. Tentative situationships that could be fulfilling relationships. Odd jobs that could be a storied career.
Going “all in” isn’t just a mindset, it’s a skill. It’s a disposition and approach to life that you can train until it becomes second nature.
There’s a French phrase that comes to mind often – “joie de vivre“. A sensation that goes beyond happiness — it characterises the exuberance that comes from full engagement with life.
Most people lack joie de vivre, not because their circumstances are wrong, but because their engagement is half-hearted.
Life is for living
Life isn’t singing because you’re not playing any music. You’re sitting at the piano, but still waiting to hear something. You’re waiting for the music that will motivate you to move, instead of bringing the music to life with your movement.
The skill of going all in isn’t in working harder or doing more. It comes from bringing your complete self to whatever you’re doing.
While investigating meditation, I came across a Japanese concept called “ichigyo-zammai”—full concentration on a single act. Zen master Sunryu Suzuki described it as “when you do something, you should burn yourself completely, like a good bonfire, leaving no trace of yourself.”
Watch children at play. They do not hold back. They don’t conserve energy. They throw themselves fully into whatever captures their attention. They’re not worried about looking foolish or wasting time. They’re not keeping one eye on the clock. They’re completely there.
Somewhere along the way, most of us lose this capacity. We learn to hedge our bets. To keep options open. To save something in reserve. We develop the habit of partial commitment—doing just enough to get by, but never quite enough to excel or find joy in the doing itself.
Think of a time when you were completely absorbed in something – when you lost track of time and felt fully alive. That state— what psychologists call “flow”— is available not just in extraordinary moments but in ordinary ones, if you approach them with extraordinary presence.
The tragedy is that most people save full engagement for emergencies and special occasions. They sleepwalk through the mundane, only to discover their lives are mostly mundane. They reserve their best energy for perfect conditions, only to discover that perfect conditions rarely arrive.
Maximum life, maximum energy
Life has the energy you bring to it.
Going all in requires vulnerability. It means risking disappointment. It means abandoning the safety of mediocrity. It means refusing the comfortable numbness of partial engagement.
But what’s the alternative? To reach the end of your days and realise you never truly woke up? To have lived in the twilight between sleep and consciousness, hitting snooze on your own existence?
Energy begets energy. Going all in doesn’t deplete you – it fills you up. It’s the half-hearted efforts that exhaust us because they keep us trapped in that liminal state – not engaged enough to find flow, and not disengaged enough to rest.
The Romans had a phrase: “age quod agis“ – do what you are doing. Be where you are. If you’re working, work. If you’re resting, rest. If you’re with people you care about, be fully with them. But whatever you do, do it completely.
The art of going all in isn’t about what you do. It’s about how completely you do it. It’s about bringing the full force of your attention, your creativity, your energy to the task at hand – whether that’s writing code, making dinner, or having a conversation.
Quality of attention beats quantity of effort.
Look at your life and ask yourself, ‘Where am I sleepwalking? Where am I going through the motions? Where am I bringing only a fraction of my energy and attention?’
The answer will tell you exactly where joy has leaked out of your life.
Choose one thing today—just one—and bring your whole self to it. Not because you have to. Not because you should. But because being fully alive, even for a moment, is infinitely better than a lifetime of hitting snooze.
📣 Community Updates by Glasp
🟥 Glasp Talk with David Elikwu:
Glasp Talk features intimate interviews with luminaries, revealing their emotions, experiences, and stories. The guest, David Elikwu, is a founder of The Knowledge, a platform helping over 40,000 people enhance their productivity, creativity, and decision-making.✨ Want a concise summary before diving in? Install the YouTube Summary with ChatGPT extension by Glasp for instant video summaries!
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Beautifully written piece. I love how it reframes “going all in” not as doing more, but as being more; bringing full attention, energy, and presence to whatever we’re doing. The reminder that half-hearted effort is what truly drains us resonates deeply. Life really does reflect the energy we bring to it.
This piece beautifully captures the difference between merely existing and truly living. I love the reminder that “life has the energy you bring to it.” Going all in isn’t about doing more—it’s about showing up fully. Such a powerful mindset shift. Thank you for sharing this, David!