Hi friends,
How's everything going?
This is Kei and Kazuki, founders of Glasp 👋
We hand-picked 3 good articles for you to highlight this week. Hope they'll help you get new ideas and perspectives. (You can read this online!)
📚 3 Good Articles for You
Power Laws in Culture
by Doug Shapiro (28 mins)
Despite predictions that the Internet would favor niche content, major hits still dominate due to "power law" dynamics.
Social signals and recommendation algorithms amplify certain content's popularity, leading to a few massive hits amidst numerous misses.
Platforms like Netflix and Spotify harness these dynamics, concentrating consumer attention on top-performing items.
Share: Tweet your learning
Creator Economy 2.0: What we’ve learned, why it’s hard, and what’s next
by Andrew Chen (9 mins)
The Creator Economy has spurred startups helping creators monetize their social media audiences.
Challenges include a few creators dominating earnings, competition for social media promotion space, top creators leaving platforms, and reliance on unpredictable social media algorithms.
Despite hurdles, the sector is evolving with startups offering advanced tools, promising continued growth.
Share: Tweet your learning
Understanding the B2B SaaS content marketing flywheel
by Virginia Clinton (6 mins)
The B2B SaaS content marketing flywheel enhances the customer journey through four stages: Adopt, Adore, Advocate, and Activate.
Each stage uses specific content to attract, retain, and encourage customers: from SEO-optimized blogs in "Adopt" to user-generated content in "Advocate."
Key metrics, such as conversion rates and Net Promoter Score (NPS), gauge the success of content at each stage, ensuring both acquisition and long-term growth.
Share: Tweet your learning
📣 Community
🟩 Test Glasp mobile app:
We released the Glasp iOS mobile app (test version). You can test it through TestFlight. Click this link to try it out! If you're not familiar with TestFlight, please read this tutorial.🟥 Community Meetup:
We'll have a monthly community meetup at 10 am on September 8th (PDT). We're looking forward to seeing you all! Please feel free to jump in and out. You can register for the event from here 🤝
👀 Featured Curator on Glasp
Diana Han
Diana learns mental health, music, history, and more! Let’s follow her and learn together!
Please mention @Glasp and share your profile page on Twitter if you’d like to get featured!
❤️ Gratitude
We found some people who mentioned Glasp in their articles and blogs, and we appreciate all the kindness!
Puppy has started the #30DaysofPup reading campaign that reviews and shares what she has highlighted and notes on! Thanks for including Glasp! Let's learn together and share it with the community!
We found that Glasp was featured in the articles below. Thank you for writing about Glasp!
🙏 Ask
We appreciate it so much if you could review the Glasp extension and give us a 5-star rating on the Chrome web store!
Thank you all for sharing and mentioning us on Twitter, LinkedIn, and/or in your blogs 🙂 We appreciate all of your support! Please feel free to ask us anything at any time! Also, feel free to join our Slack community ;)
Hope you enjoyed reading this newsletter!
See you next week ;)
Best,
Kei and Kazuki
--
Quote of The Day: “Your focus must be clear and single-minded to achieve what you want.” ― Abdul Kalam
Is Glasp helpful for you?
Ready to highlight and find good content?
Glasp is a social web highlighter that people can highlight and organize quotes and thoughts from the web, and access other like-minded people’s learning.
Thanks for the concise yet insightful summary! The power law dynamics explaining why certain cultural content goes viral was an interesting point. The overview of challenges facing the creator economy also gave good perspective on that emerging space. Focusing metrics on different content goals during the SaaS flywheel stages makes sense too. Appreciate these thought-provoking highlights on digital media and marketing trends.
Here's my learning: https://glasp.co/#/kazuki/?p=t9vP89NmBdWNcdclptja
"Power Laws in Culture" is so insightful.
Here's my learning: https://share.glasp.co/kei/?p=wAEX1aov7xdqDV9XAwQ0