We received some questions and feedback via email. For further understanding and discussion, I paste the questions and our answers here.
"Are there any particular success stories or case studies from users who benefited most from your Q&A or SEO experiments?"
> We're not tracking if users' content/post is successfully surfaced or spread, but as long as we know, a lot of founders, executives, and marketers are using our YouTube Summary to make marketing/educational/tutorial/insightful articles, X post, LinkedIn post, newsletters, etc, so I think it works well.
One tip I can offer is to search for questions (or pain points) on Reddit or Google Search Engine, and then you can see what kinds of questions people ask in your domain. Then, you can search for videos or other content and create content to answer them. You can experiment with what works. Additionally, when writing a blog post, check the competition. Even if you write great content, it's so hard to rank in the top results if it's too competitive.
"Also, can you share any tips for those just starting out in programmatic SEO for educational content?"
> I think it's unnecessary to be programmatic SEO in the beginning. You can make small content, post it on social media or a blog site, then see metrics and responses. If it works and it needs to scale, you can start thinking of automating it.
Firstly, we tested making posts manually on Ghost. Then, checked Google Analytics and Search Console, and noticed the posts ranked in the search results, so we decided to automate it.
Yesterday, a friend told me that when I asked ChatGPT a question about Y Combinator, an article from Glasp showed up as one of its top three recommendations. It’s proof that our content strategy is working.
Great breakdown of how Glasp stayed ahead by combining media outreach with programmatic SEO. I like how you highlighted the early bet on Q&A formats and the willingness to prioritize speed over perfect quality with GPT-3.5. The part about planting SEO seeds early really stands out as a valuable lesson for other early-stage teams looking to build compounding growth.
Thank you for reading!
We hope this episode is helpful, especially for early-stage founders aspiring to build a globally used product in the B2C space.
Let us know if you have any questions or comments, or if you have any topics/tactics you want us to share.
You are amazing Key and Kazuki! I mean it! :)
And this piece is so comprehensive - I have to yet read it fully - but wanted to appreciate you sharing the experience!
Thank you, Anna!
We're glad to hear from you! And we hope this content helps you.
Let us know if you have any questions or feedback after reading :)
Would love to discuss for further understanding of programmatic SEO.
We received some questions and feedback via email. For further understanding and discussion, I paste the questions and our answers here.
"Are there any particular success stories or case studies from users who benefited most from your Q&A or SEO experiments?"
> We're not tracking if users' content/post is successfully surfaced or spread, but as long as we know, a lot of founders, executives, and marketers are using our YouTube Summary to make marketing/educational/tutorial/insightful articles, X post, LinkedIn post, newsletters, etc, so I think it works well.
One tip I can offer is to search for questions (or pain points) on Reddit or Google Search Engine, and then you can see what kinds of questions people ask in your domain. Then, you can search for videos or other content and create content to answer them. You can experiment with what works. Additionally, when writing a blog post, check the competition. Even if you write great content, it's so hard to rank in the top results if it's too competitive.
"Also, can you share any tips for those just starting out in programmatic SEO for educational content?"
> I think it's unnecessary to be programmatic SEO in the beginning. You can make small content, post it on social media or a blog site, then see metrics and responses. If it works and it needs to scale, you can start thinking of automating it.
Firstly, we tested making posts manually on Ghost. Then, checked Google Analytics and Search Console, and noticed the posts ranked in the search results, so we decided to automate it.
YouTube articles (https://blog.glasp.co/tag/youtube/)
Hope it helps. And good luck with it!
Yesterday, a friend told me that when I asked ChatGPT a question about Y Combinator, an article from Glasp showed up as one of its top three recommendations. It’s proof that our content strategy is working.
amazing!
Great breakdown of how Glasp stayed ahead by combining media outreach with programmatic SEO. I like how you highlighted the early bet on Q&A formats and the willingness to prioritize speed over perfect quality with GPT-3.5. The part about planting SEO seeds early really stands out as a valuable lesson for other early-stage teams looking to build compounding growth.